Why IBM’s “Dear Tech” Oscars Ad Is So Enraging

“What I want to know is: Can tech companies sell A.I. without preying on our vulnerabilities and biases?

Commercials for Watson personify the natural language speaking technology as an independent being that can rapidly internalize massive amounts of human expertise that’s embedded in volumes of scientific reports and apply the knowledge to wisely make complex medical recommendations. Debate, however, exists over whether marketing material led medical practitioners to develop unrealistic expectations of what the technology can do, how the technology is programmed, and how hard it would be to set up. Indeed, a few years ago, Cory Doctorow slammed the marketing of Watson for Oncology for being “deceptive.” Frankly, tough questions should be asked about the honesty of the entire tech industry every time a product is depicted as more humanlike than it really is, since anthropomorphism triggers cognitive biases that can get in the way of us seeing things clearly.”

Why IBM’s “Dear Tech” Oscars Ad Is So Enraging
https://slate.com/technology/2019/02/ibm-dear-tech-oscars-ad.html
via Instapaper